Measuring the Digital Economy in the U.S. and Georgia

This report examines the impact of the digital economy on the U.S. economy, specifically highlighting its significant contribution to GDP growth. Led by Harvard Business School Professor Emeritus John Deighton, the 2025 edition of IAB’s quadrennial study reveals that the digital economy generates $4.9 trillion in economic value, accounting for 18% of the U.S. GDP and supporting approximately 28.4 million jobs. The report details the growth of internet-dependent jobs in Georgia, which have increased dramatically from 200,000 in 2020 to an estimated 366,500 in 2024. It also notes that 70% of recent job growth is attributed to independent creators, e-commerce entrepreneurs, and large tech companies. The report provides data on internet-dependent jobs across various congressional districts in Georgia, illustrating the widespread influence of the digital economy on local employment and economic activity.