Measuring the Digital Economy in the U.S. and Utah

This report details the findings of the 2025 edition of the IAB's quadrennial study, led by Harvard Business School Professor Emeritus John Deighton, which examines the growing influence of the digital economy on the U.S. economy. It reports that the digital economy now contributes approximately $4.9 trillion in economic value, accounting for 18% of the U.S. GDP, and supports around 28.4 million jobs. Additionally, it highlights that 70% of recent job growth is attributed to independent creators, e-commerce entrepreneurs, platform workers, and large integrated tech companies. The report also presents specific data points regarding the impact on Utah, indicating significant growth in internet-dependent jobs, which have increased from 200,000 in 2020 to 1.5 million in 2024. The analysis also breaks down internet-dependent jobs by congressional districts in Utah, illustrating the digital economy's reach across the state.