Measuring the Digital Economy's Impact on U.S. GDP

This report, titled 'Measuring the Digital Economy: Advertising, Content, Commerce, and Innovation,' is led by Harvard Business School Professor Emeritus John Deighton. It examines the significant role of the digital economy in driving U.S. GDP growth, revealing that it contributes $4.9 trillion, which accounts for 18% of the total GDP. The report highlights that the digital economy supports 28.4 million jobs, with a notable 70% of recent job growth stemming from independent creators, e-commerce entrepreneurs, platform workers, and large tech companies. Additionally, it provides specific insights into the digital economy's impact on Oregon, noting a remarkable growth in internet-dependent jobs from 200,000 in 2020 to 1.5 million in 2024. The report also details the distribution of internet-dependent jobs across various congressional districts in Oregon, illustrating the pervasive influence of the digital economy on local job markets and overall economic growth.