Measuring the Digital Economy's Impact on U.S. GDP

This report, titled 'Measuring the Digital Economy: How the Internet Is Powering Economic Growth in the U.S. & Florida', presents findings from the IAB's 2025 quadrennial study led by Harvard Business School Professor Emeritus John Deighton. The report outlines the significant role of the digital economy in driving U.S. GDP growth, contributing $4.9 trillion, which accounts for 18% of the total GDP. It highlights that the digital economy supports approximately 28.4 million jobs, with a notable portion of recent job growth attributed to independent creators, e-commerce entrepreneurs, and large tech companies. The report also details the growth of internet-dependent jobs in Florida, which have increased from 200,000 in 2020 to an estimated 632,300 in 2024. Furthermore, it breaks down the distribution of internet-dependent jobs across various Florida congressional districts, illustrating the economic impact of the digital sector on local communities.