IAB
Measuring the Digital Economy's Impact on U.S. GDP Growth
Pages
2
Time to read
1 min
Publication
Language
English
Pages
2
Time to read
1 min
Publication
Language
English
This report, titled 'Measuring the Digital Economy: Advertising, Content, Commerce, and Innovation,' is led by Harvard Business School Professor Emeritus John Deighton. It examines the significant role of the digital economy in driving U.S. GDP growth, revealing that it currently contributes $4.9 trillion, which accounts for 18% of the total GDP. The study indicates that the digital economy supports approximately 28.4 million jobs, with independent creators, e-commerce entrepreneurs, and large tech companies contributing to 70% of recent job growth. The report also highlights the impact of the digital economy on Delaware, noting a substantial increase in internet-dependent jobs from 200,000 in 2020 to an estimated 1.5 million in 2024. Furthermore, it outlines the growth rates and contributions of internet jobs to the national economy, emphasizing the digital sector's importance in economic development both nationally and within Delaware.