Revenue and Differentiation for Tower and Data Center Operators

This white paper discusses the significance of location for communication service providers (CSPs) and its impact on revenue opportunities for data center operators and commercial real estate owners. It outlines the historical context of telecommunications, particularly the shift in ownership of towers and network sites from CSPs to real estate investment trusts (REITs). The paper emphasizes the role of the iconectiv® TruOpsTM Common Language® framework, which provides a standardized nomenclature for network sites and infrastructure. It details how this framework aids CSPs in site selection and operational efficiency by utilizing Common Language CLLITM Codes. The paper also highlights the emerging trends in 5G deployment and the need for accurate information to support rapid network buildouts. Additionally, it presents a case study illustrating how a tower and data center company improved visibility and revenue opportunities by adopting Common Language, enabling better engagement with CSPs and enhancing site selection processes.