ID5

Overview

ID5 is a company based in the United Kingdom, founded in 2017, operating within the Business Services and Media sectors, specifically focusing on publishing. The company specializes in identity solutions that enhance audience addressability and targeting in digital advertising. A notable collaboration with Triton Digital highlights ID5's capabilities; through the integration of its cross-device identity graph, Triton Digital reported a 20% uplift in revenue per thousand impressions for publishers utilizing this technology. This partnership aims to improve audio advertising effectiveness while maintaining privacy and data protection standards. ID5's solutions are designed to enrich listener profiles, making them more valuable and addressable for audio buyers. Despite a limited document corpus, ID5's focus on innovative technologies in the audio landscape positions it as a significant player in enhancing monetization strategies for digital content providers. The company employs between 11 and 50 people and has reported revenue of approximately 5 million USD.

Industry