Embedded Finance and Its Impact on Banking Services

This research article delves into the concept of embedded finance, highlighting its benefits for traditional banks and non-financial companies. It discusses Banking as a Service (BaaS) and Card as a Service (CaaS) models, emphasizing how they enhance customer experiences and create new market opportunities. The article also explores the future of card issuance and the potential for innovation in the financial services landscape, forecasting significant growth in the embedded finance market by 20