Case Study on Paid Media Strategy for Franchise Growth

This case study outlines the implementation of a full-funnel paid media strategy developed by Ignite Visibility for a multi-location home services franchise. The objective was to enhance client acquisition and retention while optimizing advertising spend. The strategy included various channels such as Paid Social, Performance Max (PMAX), non-brand search, remarketing, and brand search campaigns. The results indicated a significant increase in lead generation, with a total of 472 leads from Paid Social, reflecting a 23% year-over-year increase despite a 16% reduction in budget. Additionally, the franchise secured 58 recurring leads and 672 other leads through search campaigns. The case study details how targeted audience segmentation and tailored messaging contributed to improved engagement, evidenced by a 118% increase in click-through rates (CTR) and a 23% increase in conversion rates (CVR). This approach demonstrates the effectiveness of a comprehensive paid media strategy in driving measurable business growth.