Digital Advertising Campaign for Jewelry Supplier

This case study details a digital advertising campaign executed by Ignite Visibility for a jewelry supplier, Rio Grande, from January 2017 to January 2019, with a budget ranging from $50,000 to $199,999. The primary objective was to consolidate and optimize the digital ad spend across platforms such as Google Ads, Facebook, Pinterest, and Bing, aiming to increase the return on ad spend. The campaign involved the use of Google Tag Manager for optimization. The client reported a significant improvement, noting that the return on ad spend tripled compared to their previous vendor. Weekly progress updates and feedback were provided by Ignite Visibility to ensure client satisfaction. The client highlighted the exceptional service and dedication of the account manager, who prioritized their needs and maintained effective communication throughout the project. The case study emphasizes the importance of transparency and detailed reporting in achieving successful advertising outcomes.