Digital Marketing Project for Military School

This case study outlines a digital marketing project undertaken by Ignite Visibility for the Army & Navy Academy, a college preparatory military school for boys in grades 7-12. The objective of the project was to improve enrollment rates through various digital marketing strategies, including SEO, PPC, web design, public relations, and content development. The project commenced in September 2020 and has a budget ranging from $50,000 to $199,999. The client reported a significant increase in enrollees and applications, as well as improved website traffic since the collaboration began. The Army & Navy Academy's Director of Admission noted that Ignite Visibility provided excellent service, characterized by friendly and knowledgeable staff who maintained regular communication and support. Weekly meetings facilitated a strong working relationship, allowing for adjustments and new ideas to be explored throughout the project. Overall, the partnership has been described as outstanding, with no areas for improvement identified at this time.