Email Marketing Project for Telehealth Company

This case study outlines the email marketing project undertaken by Ignite Visibility for an on-demand telehealth company. The project commenced in November 2021 and has been ongoing, with a budget ranging from $50,000 to $199,999. The primary objective was to produce and deploy consumer-facing emails while addressing specific issues related to dark mode, mobile compatibility, and Outlook. Ignite Visibility utilized Monday as their project management tool and Active Campaign as their email service provider. The project involved the production of monthly email newsletters tailored for various markets, which required multiple content sources and approval stages. Feedback from the client indicates significant improvements in email open rates and overall satisfaction with Ignite's communication and responsiveness. The case study also highlights the effective collaboration between the client and Ignite's team, which included a customer success manager and email managers, and notes the successful resolution of technical issues during the project's early phases.