Local SEO Strategy for Multi-Location Franchise

This document is a case study detailing the local SEO strategy implemented by Ignite Visibility for a multi-location home services franchise. The objective was to enhance local visibility, increase organic traffic, and boost lead volume across various franchise locations. The strategy included optimizing Google Business Profiles, creating localized geo-area pages, and building local links to improve search rankings. The results demonstrated significant growth, with a 24% year-over-year increase in organic website sessions and a 207% year-over-year increase in impressions in Q3 2025. The case study outlines the key tactics employed, such as keyword targeting, customer portal management, and citation management, which collectively contributed to improved local search rankings and increased customer engagement. The document emphasizes the importance of a structured SEO program in achieving measurable outcomes for service-based businesses, showcasing how effective local strategies can drive growth and enhance brand awareness.