PPC Ad Management Case Study for Outdoor Travel Company

This case study outlines the engagement between Ignite Visibility and an outdoor travel company for PPC ad management. The project commenced in February 2019 and has an ongoing status with an investment of $25,000. Ignite Visibility was hired to manage Google Ads and revamp PPC campaigns to enhance performance. The scope of the engagement expanded to include social media advertising, primarily on Facebook. The results of the collaboration include increased traffic, visits, and conversions, alongside reduced cost per click (CPC) and bounce rates. The client expressed satisfaction with Ignite Visibility's account management and PPC optimization services, noting a significant improvement in quality compared to their previous vendor. The case study also mentions the team composition involved in the project, which includes a project manager and an account manager. Despite some tracking issues and higher service costs, the overall experience has been positive, leading to a continued partnership.