PPC Strategy for Home Services Franchise Growth

This document is a case study detailing a PPC strategy implemented by Ignite Visibility for a multi-location junk removal and home services franchise. The objective was to increase inbound calls and online bookings during peak season by employing a full-funnel paid media strategy. The campaign utilized various methods, including Performance Max campaigns, targeted paid social ads, geotargeting, and Local Services Ads, to capture high-intent local searches and drive conversions. As a result of these strategies, the franchise achieved an 82% increase in lead volume and a 32% decrease in cost per lead in Q2 2025. Additionally, there was a 38% year-over-year growth in qualified leads and a 16% increase in booking completions. The campaign effectiveness was assessed using call tracking, conversion tracking, and audience targeting tools. The findings present an actionable approach for service-based franchises seeking to enhance their booking and call metrics through integrated paid media strategies.