SEO and Email Marketing Strategy for eCard Business

This case study outlines the collaboration between Ignite Visibility and Doozycards.com, focusing on the development of an SEO and PPC strategy for the eCard service. The project began in 2012 and involved addressing previous poor SEO practices, which included the removal of approximately 13,000 spurious backlinks. Ignite Visibility not only improved the site's search engine rankings but also provided email marketing services and design advice to enhance conversion rates. The approach taken was holistic, ensuring that all aspects affecting performance were considered. Regular communication between the teams was emphasized, with weekly meetings and the use of Basecamp for project management. Feedback from the client highlighted the consultants' detailed knowledge and flexibility, which contributed to a successful partnership. Overall, the engagement has led to significant improvements in the website's performance and client satisfaction with the services provided.