Summary
This case study details the collaboration between Ignite Visibility and Communication Software Co. for SEO and PPC campaign management. The partnership began in January 2019 after two previous vendors failed to meet expectations. Ignite Visibility implemented a new strategy that included keyword analysis, campaign structure review, and backend strategies, which contributed to significant improvements in conversion rates and impression share. The conversion rates increased from 7.5% to over 10%, while impression share rose from 33% to 60%. Weekly meetings and regular communication were established to maintain focus on both long- and short-term goals. The client expressed satisfaction with the project management and the clear roadmap provided by Ignite Visibility. The ongoing engagement has seen an investment of $78,000, with a monthly expenditure of $5,700 for SEO services and $1,500 for paid management. Overall, the case study highlights the effective strategies employed by Ignite Visibility to enhance the client's online presence.
