SEO and PPC Campaign Management for Real Estate

This case study outlines the ongoing collaboration between a large real estate development company and Ignite Visibility, focusing on SEO and PPC campaign management. The engagement began in November 2018, with an investment ranging from $250,000 to $500,000, including a monthly SEO service fee of $12,000. Ignite Visibility's approach involved conducting a site audit, performing keyword research, and managing PPC efforts primarily on Google and Bing. They also assisted with persona mapping, site optimization, and content creation for blogs, ensuring regular updates and approvals from the client. The project has led to significant growth, with the website traffic increasing from zero to over 10,000 monthly views. The client has expressed satisfaction with Ignite Visibility's project management and communication, highlighting their ability to stay organized and responsive. The case study emphasizes the importance of collaboration and feedback in achieving successful marketing strategies.