SEO and PR Strategy for Cleaning Service

This case study outlines the collaboration between Ignite Visibility and a residential cleaning franchise to enhance their SEO and PR strategies. The project, which commenced in January 2019, aims to increase the cleaning service's organic traffic and visibility in search engine results. The client, represented by the Chief Development Officer, sought to improve the volume of keywords associated with their brand and drive more traffic to their website. Ignite Visibility implemented a comprehensive approach, utilizing a detailed project plan each month to ensure all deliverables were met. The results have been significant, with the client reporting a doubling of website traffic and over three thousand keywords ranking on the first page of search engines. The project management style employed by Ignite Visibility included the use of Basecamp for transparency and effective communication, contributing to the overall success of the initiative.