SEO Strategy Implementation for Home Services Brand

This case study details the SEO strategy implemented by a leading home services brand in partnership with Ignite Visibility. The objective was to modernize the brand's SEO foundation to enhance visibility and lead generation in an increasingly AI-driven search environment. The brand faced challenges due to outdated site architecture and limited local targeting, which hindered its growth. The strategy included significant technical and content enhancements, such as the creation of 10,000 new location-specific pages and the use of AI-driven optimization tools. As a result of these efforts, the brand experienced a 32% increase in total leads and a remarkable 729% boost in AI visibility. The case study outlines the tactics employed, including service page expansion, technical SEO improvements, and high-intent keyword targeting, which collectively contributed to a substantial lift in leads and improved local search presence.