Summary
This case study details CurrencyFair's strategic approach to enhancing its affiliate partnership program, which resulted in significant revenue growth. CurrencyFair, a financial services provider, recognized the need to upgrade its affiliate technology to improve partnership channel performance. The company shifted from a flat payout rate to tailored contracts for each partner, focusing on customer lifetime value (LTV) and return on advertising spend (ROAS). By implementing a flexible payout structure that rewarded partners based on actual user transfers, CurrencyFair ensured that its spending was effective and targeted high-value users. The results were notable, with an 82% increase in actions, a 98% increase in revenue year-over-year, and a 16% growth in the number of partners. The Partnership Cloud technology facilitated this growth by allowing CurrencyFair to optimize existing partnerships and attract new ones in strategic areas, demonstrating the effectiveness of their refined affiliate strategy.
