Summary
This case study details how PTC expanded its partnership program to enhance revenue and reach new audiences. PTC, known for its diverse range of mobile accessories and smart technology, faced challenges with high customer acquisition costs and inconsistent results from paid media programs. The company sought to diversify its partnerships to improve targeting and reduce costs. By implementing the impact.com partnership management platform, PTC successfully onboarded various cost-per-action and commission-based partners, including coupon and cashback sites. This strategic move led to a significant increase in organic and referral traffic, tripling quarter-on-quarter after deploying the platform. The case study outlines the outcomes of this initiative, including an 82% increase in program revenue and a 15% rise in average order value. PTC's experience illustrates the benefits of a well-structured partnership program in achieving growth and expanding market reach.
