Impel AI Enhances Lead Management at Audi Denver

This case study details the challenges faced by Audi Denver in managing lead follow-up amidst a fluctuating economic environment and limited staffing resources. The sales team struggled to maintain engagement with leads, resulting in missed opportunities as they could not follow up effectively with dormant leads. To address these issues, Audi Denver implemented Impel AI, an automated solution that consistently follows up with leads for up to two months. The introduction of Impel AI led to a significant increase in lead re-engagement, with 21% of leads re-engaging during long-term follow-up. Additionally, online lead engagement rose by over 50%, and a substantial portion of engaged leads originated from after-hours inquiries. The case study highlights how automation through Impel AI has improved appointment set rates and overall productivity, allowing the sales team to focus on high-value activities. The results demonstrate the effectiveness of AI in optimizing lead management processes in a competitive market.