Summary
This case study details the implementation of Impel's Sales AI at Available Car, focusing on the challenges faced by the sales team in managing shopper inquiries across various channels. The document outlines how the sales team struggled with high volumes of leads, particularly after hours, which led to missed opportunities and increased frustration. The solution presented involves the use of generative conversational AI to automate lead management, allowing the sales personnel to concentrate on high-value customers. The results of this implementation are significant, with a reported 62% increase in appointment set rates and over 7,000 leads engaged within three months. The Sales AI system operates continuously, responding to inquiries and scheduling appointments, which has led to substantial labor hour savings and improved operational efficiency. The case study emphasizes the importance of technological automation in enhancing sales team performance and driving productivity without the need for additional resources.
