This case study details the implementation of Sales AI, named Megan, at Bob Rohrman Kia to enhance the sales team's efficiency. The sales team faced challenges due to a high volume of leads, with over 45% of inquiries coming in during off-hours, which stretched their capacity to respond effectively. The introduction of Sales AI allowed the team to focus on closing deals and nurturing customer relationships by automating lead handling, follow-ups, and appointment scheduling. After 30 days of using Sales AI, the dealership reported a 43% increase in showroom appointments set. The case study outlines how Sales AI ensures personalized responses to internet leads and operates 24/7, preventing missed opportunities. It emphasizes the importance of automation in maximizing lead conversion without increasing headcount, ultimately leading to significant business results for the dealership.