Sales AI Implementation at Elk Grove Buick GMC

This case study details the implementation of Impel's Sales AI, named Rose Miller, at Elk Grove Buick GMC. The dealership faced challenges in engaging and converting customer inquiries due to manual processes and lead management tasks that hindered productivity. The Sales AI solution automates lead management, allowing the sales team to focus on high-value activities such as making live calls and scheduling showroom appointments. Within weeks of implementation, the dealership reported a 19% increase in live calls to customers and a 22% increase in calls per lead. Additionally, there was an 18% increase in the lead conversion rate, demonstrating the effectiveness of the AI in enhancing operational efficiency. The case study emphasizes the importance of prioritizing high-value customer engagement to drive sales growth in a competitive market.