Sales AI Implementation at Passport Auto Group

This case study details the implementation of Sales AI at Passport Auto Group, aimed at addressing challenges related to lead management and customer engagement. The document outlines how increasing channel complexity and staffing constraints hindered effective lead conversion, resulting in delayed responses and inconsistent follow-up. To overcome these issues, Passport Auto Group deployed Sales AI, which engages internet leads 24/7 through personalized conversations via email and text. The AI efficiently facilitates the sales process by answering specific inventory questions and managing financing inquiries. This automation allows sales representatives to concentrate on building relationships with customers. The results were significant, with a reported 27% increase in total touchpoints per lead and a 31% increase in showroom appointment set rates. The case study emphasizes the operational efficiency gained through Sales AI, highlighting the positive impact on team productivity and customer experience.