Infinicept is a software company based in the United States, founded in 2014, that specializes in financial software and payment solutions for independent software vendors (ISVs). The company focuses on enabling software providers to integrate payment processing into their platforms, thereby enhancing customer retention and creating new revenue streams. Infinicept's published content includes a guide titled "Mastering Merchant Pricing," which discusses strategies for maximizing payments revenue and emphasizes the importance of understanding payment dynamics to leverage profitability. The guide highlights how embedding payment solutions can significantly contribute to a software company's revenue, with some firms reportedly earning up to 50% or more of their income from payment processing. Infinicept's expertise lies in helping software companies navigate the complexities of payment integration, ensuring they can effectively meet their customers' needs while optimizing their pricing models. With an employee size of 51 to 200 and reported revenue of approximately $24.4 million, Infinicept operates within the broader technology and financial services sectors.