Leveraging Confirmed Projects for Partner Campaigns

This case study details how SHI, a technology solutions provider, utilized Informa TechTarget's Confirmed Projects to enhance their partner marketing campaigns. Jared Cordes, the Director of Growth Marketing Campaigns at SHI, discusses the challenges faced in generating qualified leads quickly while developing supporting marketing materials. The case study outlines the decision to implement Confirmed Projects, which provided SHI with immediate access to in-market leads, enabling their sales teams to influence the pipeline effectively. The integration of Confirmed Projects into SHI's workflow involved passing leads through their Marketo instance into their CRM, equipping sellers with best practices and insights for personalized outreach. The results indicated that Confirmed Projects reduced the time to value significantly, allowing SHI to funnel sales-ready opportunities to their teams with minimal upfront effort. The feedback from sales leadership highlighted the introduction of new contacts and enhanced conversations regarding device projects, indicating early success in influencing the pipeline.