Schneider Electric's Use of Intent Data for Marketing

This case study outlines Schneider Electric's approach to enhancing its marketing strategy through the use of Intent Data provided by Informa TechTarget. The document describes the challenges faced by Schneider Electric, specifically the need for a consistent influx of high-quality contacts and access to intent data that complies with GDPR regulations. To address these issues, the company implemented the Priority Engine and associated lead generation programs. The case study presents details about the outcomes of this strategy, noting a significant improvement in pipeline metrics, with over 10% of prospects engaging as 'returning active users'. It also explains how the marketing team leverages Priority Engine to gather detailed prospect-level intent data and account-level insights, thereby improving their outreach efforts. The narrative includes insights into the strategies utilized for identifying and engaging specific target audiences relevant to Schneider Electric’s offerings, ultimately illustrating the effectiveness of their marketing initiatives in driving engagement and business intelligence.