Schneider Electric's Use of Intent Data for Marketing

This case study examines how Schneider Electric utilizes Informa TechTarget's intent data to enhance its account-based marketing strategy. The document outlines the challenges faced by the organization in acquiring high-quality contacts and the need for prospect-level intent data to inform their marketing efforts. It describes the solution implemented through the Informa TechTarget Portal and Lead Generation programs, which provide access to relevant and GDPR-compliant prospects. The case study presents the positive impact of these initiatives on Schneider Electric's pipeline, noting that over 10% of prospects from the Portal are returning active users, indicating higher engagement levels compared to other lead sources. Additionally, it details the current marketing strategy focused on identifying IT professionals within specific industry segments and tailoring content to engage them effectively. The document also highlights the use of Market Monitor for understanding market trends and optimizing customer journeys, showcasing key performance indicators tracked to assess the effectiveness of their marketing programs.