State of Enterprise AI Adoption 2025

This technical report outlines the findings of the 2025 State of Enterprise AI Adoption study, which examines the current landscape of artificial intelligence (AI) in enterprises. The report highlights that AI use cases are increasingly aligned with revenue-generating activities, shifting from efficiency-oriented experiments to functions that support growth, such as customer relationship management and sales enablement. Despite the acceleration in AI adoption, the report notes that business outcomes often lag behind expectations, particularly in terms of revenue impact and cost savings. The study also indicates a doubling of use cases in production since 2024, reflecting a diversification of initiatives across various sectors. The report emphasizes the importance of foundational elements such as data quality, governance, and adoption accelerators in achieving sustainable AI value. Additionally, it discusses the emergence of new pricing models and the evolving nature of AI capabilities, categorized into predictive, generative, and agentic AI, each with distinct requirements and risks.