AI Business Value Radar for Consumer Packaged Goods

This technical report presents the findings of the AI Business Value Radar focused on the Consumer Packaged Goods (CPG) sector. The report outlines how artificial intelligence (AI) is reshaping the CPG industry by enhancing innovation and efficiency. It details the results of a survey conducted by Infosys involving 3,798 business leaders, including 250 from the CPG industry, revealing that 55% of AI use cases in CPG generate tangible business value. The report categorizes the primary AI use cases as cybersecurity, marketing, IT, operations, and facilities. It discusses the complexities of AI integration within CPG companies, emphasizing the high transformation requirements necessary for successful implementation. The report also highlights successful AI applications, such as personalized product development and loyalty program optimization, which demonstrate the potential for AI to improve operational efficiency and consumer engagement. The findings indicate that while AI offers significant advantages, many CPG companies struggle to transition from pilot projects to full-scale deployment.