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Infotools
Overview
Infotools is a New Zealand-based company specializing in business intelligence software, particularly focused on market research applications. Founded in 1990, the company has developed solutions that assist organizations in understanding societal trends, market dynamics, and consumer behavior. Infotools addresses the challenges faced by market research and insights teams, particularly in navigating the complex landscape of software options available for data analysis and reporting. Their published materials, such as the "Infotools Harmoni 2025 Software Buyers Guide," emphasize the importance of selecting adaptable and scalable platforms that can integrate new data sources and technologies. The guide provides insights into upgrading market research operations and highlights the need for flexibility in technology solutions to foster collaboration among teams. Infotools aims to simplify the decision-making process for organizations by offering guidance on the fundamental aspects of market research software, ensuring that stakeholders can leverage technological advancements effectively. The company employs between 51 and 200 individuals and reported a revenue of approximately 6.9 million USD.