Insightly, founded in 2009 and based in the United States, operates within the software industry, specifically focusing on Customer Relationship Management (CRM) software. With an employee size ranging from 51 to 200, the company reported a revenue of approximately $37.18 million. Insightly's expertise lies in providing CRM solutions that facilitate customer relationship management for small businesses. A recent document published by Insightly highlights a comparison of their CRM offerings against competitors, particularly Salesforce, emphasizing the importance of feature quality, vendor support, ease of data integration, and user experience. The report underscores the significance of evaluating software based on its ability to meet business needs and improve over time, as well as the quality of vendor relationships. Insightly aims to assist organizations in making informed decisions regarding CRM software by providing insights into user experiences and product capabilities. The company’s commitment to continuous improvement and user satisfaction is reflected in the data-driven approach presented in their published materials.