WordJack Conversion Improvement with Insites

This case study outlines how WordJack, a digital marketing agency, addressed challenges in qualifying prospects and improving conversion rates through the implementation of Insites. Initially, WordJack struggled with a low conversion rate of calls to appointments, compounded by a large list of unqualified prospects and time-consuming research efforts by sales agents. The introduction of Insites streamlined their processes, allowing for faster reporting and easier engagement with prospects. The Insites platform enabled batch-testing of prospects, providing comprehensive audits that were easy to understand and actionable. As a result, WordJack experienced a significant increase in productivity, with BDR productivity rising by over 50% and conversion rates improving from 1 in 80 to 1 in 25. The collaboration with Insites included training for sales agents and ongoing support, further enhancing the effectiveness of their sales strategies.