State of Database Quality and Accuracy Report

This report focuses on the current state of database quality and accuracy in B2B marketing. It discusses how marketing teams are prioritizing database strategies to enhance quality and identify high-value accounts. The report highlights findings from Demand Gen Report’s 2022 Database Strategies & Contact Acquisition Survey, indicating that a significant percentage of marketers plan to implement formal data acquisition strategies. It outlines the challenges faced by marketers, such as increased database churn and fragmented data due to uncoordinated data purchases. The report emphasizes the importance of maintaining a clean and accurate database, detailing best practices for database maintenance and the consequences of poor data quality. It also discusses the need for aligning data sources across organizations to avoid silos and improve campaign effectiveness. Additionally, the report presents insights on the role of deeper buyer intelligence and personalized marketing in achieving better engagement and sales outcomes.