Local SEO Strategy for Franchise Growth

This document is a case study detailing the local SEO strategy implemented for a multi-location pest control franchise by Ignite Visibility. The primary objective was to enhance organic growth and increase lead volume across franchise locations. The strategy included optimizing Google Business Profiles, creating localized content, and building authoritative links. As a result of these efforts, the franchise experienced a 44% year-over-year increase in organic website sessions and a 50% increase in phone calls from Google Business Profile. Additionally, the campaign achieved significant improvements in keyword visibility, with a total of 3,606 keyword rankings, including 310 page-one rankings. The document outlines the various tactics employed, such as local citation management and call tracking, which contributed to a 61% increase in search impressions. The structured approach to local SEO not only improved visibility but also translated into measurable business impact, demonstrating the effectiveness of a comprehensive SEO strategy for service-based brands.