Implementation of AI in Drive-Thru Operations

This case study details the implementation of Sodaclick’s multilingual Conversational Voice AI order taker at KFC outlets operated by Americana Restaurants in the UAE. The primary objective was to enhance the drive-thru customer experience by reducing wait times and increasing average order value while accommodating both Arabic and English-speaking customers. The AI solution utilizes Intel® Core™ Ultra processors to process most customer requests locally, minimizing reliance on cloud services. The AI can understand context and provide upsell recommendations, improving order accuracy and customer satisfaction. The study outlines the challenges faced by quick-service restaurants, including long wait times and order inaccuracies, and describes how the AI system addresses these issues. It also highlights the collaboration between Sodaclick and Intel to optimize the AI’s performance, ensuring efficient processing during peak times. The results indicate an increase in average order value and improved service speed, demonstrating the effectiveness of AI in enhancing operational efficiency.