Summary
This case study details how MOI Global, an agency specializing in account-based marketing (ABM), assisted an enterprise cloud client in enhancing their on-site engaged visitor rate. The document outlines the challenges faced by the client, including lower than average click-through rates (CTRs) on programmatic display ads, while maintaining higher on-site engagement compared to a competitive vendor. It describes MOI Global's strategic approach, which involved audience research intelligence and media activation to optimize programmatic and content syndication efforts. The case study emphasizes the importance of strong partner relationships and the criteria MOI Global uses to select partners, including technical capabilities and transparency. Additionally, it highlights the role of Intentsify's platform in providing robust analytics and reporting, which facilitates real-time decision-making and enhances client communications. The document concludes with insights into the effectiveness of Intentsify's data solutions in supporting MOI Global's objectives for their clients.
