Evolutionary Game Model for Enterprise Green Transformation

This research article presents an evolutionary game model aimed at analyzing the green transition strategies of enterprises in the context of stakeholder interactions among the government, enterprises, and consumers. The study employs evolutionary game theory to explore the stability of these strategies and the impact of various parameters on the decision-making processes of the involved parties. A Stackelberg game framework is introduced to simulate the dynamic interactions between the government, acting as a leader, and enterprises, which follow government policies during the green transition. The findings indicate that enterprises encounter significant challenges in adopting green strategies under certain initial conditions. However, optimizing parameters such as reducing incremental costs and enhancing consumer benefits can lead to improved outcomes. The article also discusses the necessity of government subsidies and consumer willingness to purchase green products, which are essential for stabilizing market prices and encouraging sustainable production methods. Recommendations for policy support and enterprise strategies are provided based on the analysis.