Integration of Oracle Responsys with Lotos X Platform

This case study details the integration of Oracle Responsys into the INTRALOT Lotos X platform for the Croatian Lottery. The primary objective of this integration is to enhance personalized communication with the player community by utilizing the extensive reporting capabilities of Oracle Responsys. The Croatian Lottery, a prominent entity in organizing games of chance in Croatia, aims to maintain responsible gaming standards while effectively competing in the market. With the new Lotos X platform, the lottery required a reliable communication system for both registered and non-registered customers. The integration allows for personalized communication across transactional, promotional, and marketing channels. By leveraging Oracle Responsys, the Croatian Lottery can manage automated messages and create targeted campaigns for different customer segments. The reporting features of Oracle Responsys facilitate ongoing improvements in communication content and effectiveness. This initiative underscores INTRALOT's commitment to providing technology-driven solutions that foster responsible gaming and support local communities.