Impact of Digital Piracy on India's Online Video Sector

This report addresses the impact of digital piracy on India's online video sector, focusing on revenue erosion and job losses. The analysis is enriched by recent data, emphasizing the challenges faced by the sector due to piracy, which is projected to cost India $2.4 billion and 158 million users by 2029 if unaddressed. The report states that in 2024, approximately 90 million users accessed pirated video content, resulting in an estimated $1.2 billion in revenue loss, equivalent to 10% of the legal industry. It highlights that targeted anti-piracy measures could potentially recover $1.1 billion in revenue and generate significant employment opportunities. The study emphasizes the need for effective anti-piracy strategies to support sustainable growth in the content media industry. It also outlines the transformation of India's screen sector, detailing the shifts in audience consumption patterns and investment trends across traditional and digital formats, indicating a significant transition in the creative economy.