Assurity Life Insurance iGO e-App Implementation Case Study

This case study details the implementation of iPipeline’s iGO e-App solution by Assurity Life Insurance Company. The document outlines the challenges faced by Assurity, including the need to improve efficiencies across their distribution channel and to accelerate application processing. The iGO e-App is described as an intelligent, rules-based form that eliminates Not in Good Order submissions, simplifies application processing, and integrates electronic signatures and submissions. The results of the implementation are presented, highlighting a 100% increase in application submissions within the first three months, a 50% reduction in cycle time, and a 51% lift in placement ratios. The case study also notes that the deployment led to significant cost savings and allowed resources previously dedicated to managing paper applications to be redirected to other areas of the business. Future plans for Assurity include further integration of the iGO e-App and enhancements to manage generated PDFs.