Business Continuity Through Cyberattack Mitigation

This case study details how IQVIA MedTech's ValueTrak® platform supported a major Medtech manufacturer during a severe cyberattack that disrupted internal systems for several weeks. The document outlines the immediate threats faced by the organization, including potential financial losses and the impact on distributor relationships and sales visibility. ValueTrak, functioning as a first-receipt data solution, ensured the continuity of critical operations such as rebate payments, sales commissions, and sales analytics despite the internal shutdown. The case study emphasizes the importance of outsourced channel data management in maintaining business resilience during crises. It also highlights the operational stability and financial protection provided by ValueTrak, which safeguarded millions in incentives and preserved trust among distributors. The incident serves as a real-world example of the necessity for reliable and resilient data management systems in mitigating risks associated with cyber disruptions.