Summary
This case study details the implementation of IQVIA’s Insightmeme™ by a leading life sciences company to enhance their Real World Evidence (RWE) generation efforts. The RWE team faced challenges with under-reporting of manuscript output, initially identifying only 50 manuscripts, which raised concerns about data gaps. To address these issues, the organization adopted Insightmeme™ as a benchmark tool for evidence validation, allowing access to a vast array of publications and meeting abstracts. The adoption resulted in a threefold increase in reported evidence generation, transforming the team's narrative and improving visibility. The team was able to streamline workflows and reduce duplicative efforts, leading to a new standard for data accuracy and operational efficiency. Quarterly audits were implemented to maintain this standard, ensuring comprehensive data capture. Insightmeme™ identified 160 manuscripts, including all previously found internally, with 100% accuracy, thus providing a single source of truth for the organization.
