This document is a technical report detailing the Irdeto App Watch solution designed for pay-TV operators managing hybrid or pure OTT video platforms. It outlines the challenges associated with open app stores, including risks from pirated content and malicious software that can affect both subscribers and operators. The report emphasizes the importance of maintaining control over third-party app usage to mitigate these risks. It describes how Irdeto App Watch provides operators with the ability to monitor app installations, block harmful apps, and gather consumer insights to enhance business strategies. The document further explains the operational control offered by Irdeto, which allows for real-time monitoring and regulation of app store usage, ensuring compliance with content protection requirements and governmental regulations. Additionally, it highlights the benefits of using Irdeto App Watch, such as improved platform performance, enhanced security, and the ability to protect subscriber data while accommodating a diverse range of applications.