ISG Partners 2026 GTM Compensation Intelligence Report

This report is a comprehensive analysis of GTM compensation intelligence for the year 2026, focusing on six key roles: Sales Development Representative, Account Executive, Sales Engineer, VP of Sales, Chief Revenue Officer, and Revenue Operations. It provides detailed compensation data across four major markets: the United States, Canada, the United Kingdom, and Germany. The report outlines base salaries and on-target earnings (OTE) for sales-carrying roles, revealing significant insights such as the average base-to-OTE ratios and the compensation disparities between the US and EMEA markets. For instance, it notes that US compensation for GTM roles carries a premium of 20 to 30 percent over EMEA markets, with specific figures indicating that Account Executive OTE in the US is approximately 25 percent higher than in the UK and Germany. The methodology section describes the proprietary framework used to compile the data, emphasizing the normalization of figures to enable cross-market comparability. Overall, the report serves as a valuable resource for understanding compensation trends in the GTM sector.