Summary
This document is a guide outlining standard marketing activities aimed at achieving a business goal of securing X new purchases per month of VPS and ispmanager following the implementation of Customer Journey Mapping (CJM). It details various marketing strategies, including qualitative content creation and distribution methods. The guide presents a structured plan for the first month, which includes announcing the cooperation start through blogs, social networks, and newsletters, as well as creating explainer articles about ispmanager. Additionally, it discusses the launch of a separate pay-per-click (PPC) campaign and an activation campaign for users not currently utilizing hosting services. The second month focuses on sending educational newsletters and conducting webinars for customers. The document emphasizes the importance of engaging content and targeted communication to enhance user awareness and drive sales.
