Digital Health Adoption and Patient Expectations

This infographic presents findings from the ixlayer patient research survey conducted by Ipsos, focusing on patient interactions with digital health solutions. The survey included 414 individuals aged 21 and older, who have at least one chronic condition. Key findings indicate that while patients have become accustomed to using digital health products, they often face challenges due to fragmented experiences. A significant percentage of patients report needing to use multiple digital health solutions, which do not integrate well, leading to dissatisfaction. The research highlights that 91% of patients see value in a comprehensive product that combines multiple health features. Additionally, patients express a desire for biopharma companies to provide resources that assist in accessing care and medications. The survey also reveals that patients value digital health solutions for their cost-effectiveness and their ability to enhance communication with healthcare providers. Overall, there is a clear expectation for biopharma to streamline the patient journey and improve the digital health experience.